“I want to be a labor law attorney.”

“I want to run a successful property management business.”

“I want to be a fitness model.”

“I want to earn my masters.”

“I want to start a family.”

“I want to get straight A’s.”

“I want to be a musician, artist, writer.”

“I want to travel the world.”

The above statements are declarations, wants, dreams, desires.  They are wonderful and worthy.  And too many people start strategic planning before really exploring the WHY!  Why one wants what one wants is important to the process of not only keeping on track, but enjoying the process of actuating the dreams.

Asking the right questions helps one go deeper into unearthing what that goal or dream will get you.

Below are excerpts from conversations over 10 years of coaching.


“I want to be a labor law attorney because when I advocate for marginalized people, I feel empowered.  When I am empowered, I am happy.  When I am happy, love seems effortless.”

“I want to run a successful property management business because having my own business makes me feel accomplished.  Why property management?  Because having a home is fundamental to our ability to thrive.  I like to do the little things that make properties beautiful. When I play a part in improving the lives of others, I feel purposeful.”

“I want to travel the world because I love adventure.  I love meeting people of different cultures.  I love the unknown.  I love the challenge of navigating my way without a compass. It makes me feel strong.”

Once the WHY is fully embraced, chewed on and clear, THEN let the planning begin.  Go to the HOW and develop a strategic plan.

The HOW becomes so much easier when the WHY is fully understood and expressed.  And then the WANT becomes a reality and the WHY is radiated for all to see!

From Danielle LaPorte Collection.

From Danielle LaPorte Collection.

Share →


  1. Hiep says:

    Often time people rush into the “how” because they want a “quick fix” answer or solution. However, such approach yields a very temporary satifaction (if any), and even when the problem is fixed. They skip the “why” because it is harder to articulate thoroughly, and it requires one to dig deeper into the real purpose and hinden motivation of one’s action.

Leave a Reply

Your email address will not be published. Required fields are marked *